The In Gold We Trust Report for January 2025 analyzes the relationship between gold prices and ski pass costs in Austria. The report reveals that despite significant increases in ski pass prices over the past three winter seasons (over 26% in euros), gold investors are experiencing the most affordable ski season in the 34-year history of the Gold/Ski Pass Ratio. This is primarily due to the sharp rise in gold prices in euros, which increased by 35.6% in 2024. As a result, an ounce of gold can now purchase 35.2 one-day ski passes, compared to 27.6 passes in the previous two seasons, representing a 27.5% increase in purchasing power for gold investors.
The report highlights the long-term benefits of gold investment, demonstrating that gold not only preserves purchasing power but can also increase it over time. Compared to the 1998/99 winter season, when an ounce of gold bought only 8.5 one-day ski passes, gold investors can now enjoy more than four times as much skiing time. This trend is particularly noteworthy given the significant improvements in ski resort infrastructure over the past three and a half decades, including more comfortable lifts and expanded artificial snowmaking capabilities. The authors conclude that gold investors are not only spending less gold on ski passes but are also receiving significantly more value for their investment.
Read the full article here